I'm Axel Koubemba, a passionate junior entrepreneur with a keen eye for innovation and design. My experience as CEO has been characterized by the creation and management of an online store on Shopify, focused on a flagship product in the clothing industry.
I embarked on a training path that began 10 years ago in the field of graphic design and visual communication. It all started from the Bruno Cassinari Art High School in Piacenza, then I continued at the Scuola Civica Arte & Messaggio in Milan, and further pursued my education at a communication agency in Milan, where I worked for about 4 years. ​​​​​​​
Currently, I am also involved in the realization of coordinated image projects and multi-channel communication and possess professional skills in the field of advertising communication, starting from assessing the needs of the client, moving on to the concept, and overseeing the realization of the selected set of tools (paper advertisements, banners, posters, events, brochures, etc.). I am deeply passionate about fashion in general, but I have a strong preference for streetwear because it represents me and has been a significant part of my life since I was young, also greatly influencing my career path.
I led my team through every stage of the process, from ideation to execution, focusing on attention to detail and excellence in every aspect.
My vision materialized in the creation of a captivating and functional website, where aesthetics and user experience blend harmoniously.
From the graphic design of the website to the creation of graphics for the T-shirts, I personally supervised every creative element, ensuring consistency and originality in every detail.
Together with my team, I carefully selected the colors of the T-shirts, ensuring that they perfectly reflected the brand identity and captured the attention of the target audience.
The success of this project was the result of constant commitment to innovation and excellence, combined with a solid marketing strategy and careful customer care.
I am proud of the work accomplished and excited to share my skills and know-how with you.

“Keep The Same Energy”

AURA is a new brand inspired by the energy expressed by people and how the latter shapes the reality around them. AURA is about the stories of new creatives of this generation on their way to success by starting from 0 while always remaining true to themselves by keeping the same energy. 

For those with observant eyes, energy remains a constant presence in our everyday existence. Unrequiring of translation, it's the sensation propelling you towards others—the very fuel that nourishes your determination.


#keepthesameenergy #aura
GOLDEN AURA BLACK TEE OVERSIZE
SOCIAL PROMOTION
AURA TRUCKER CAP BLACK
GOLDEN AURA GREEN TEE OVERSIZE
GOLDEN AURA WHITE TEE OVERSIZE
Photography: Akadrestudio
Graphic design: Axel Koubemba

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